1. Maintain highest standard of integrity

     - What I say I will do

     - I will do what I say I will do

     - You can count on me

2. Respect individuals

     - Clients

     - Employees

     - Suppliers

     - Regulators

     - Community

     - Coworkers

     - Employer

3. Constantly improve

     - In personal ability

     - In quality of end products

4. Meet or exceed client expectations

5. Invest in the future

     - Training

     - Equipment

     - Foresight

     - Staffing

     - Advertising

6. Be open to constructive criticism

7. Be ever conscious of maintaining a good name

     - Personally

     - As a company

8. Place professional integrity before personal advantage

9. Participate in none but honest enterprise; seek only fair and just

    compensation for service